Men's surf clothing at Rider Shack
Rider Shack carries surf-inspired clothing built for the Venice Beach lifestyle — designed to go from the lineup to the street without looking like you're trying too hard. Our house brand leads the clothing range with the widest selection, alongside brands that share roots in surf culture.
Rider Shack house brand
Our own Rider Shack line covers the full men's clothing range — t-shirts, woven shirts, polos, fleece, boardshorts, shorts, and rashguards. Designed in Venice Beach for the local surf lifestyle. If you want gear that reflects where you surf rather than just what you surf, start here.
Dogtown
Dogtown is Venice Beach's own skateboard brand — the Zephyr Competition Team and the Z-Boys defined skateboarding in the 1970s right here on these streets. The Dogtown Cross Logo t-shirts are a piece of local culture. Wearing Dogtown in Venice Beach is wearing your neighborhood.
Vivix
Vivix is a California surf brand with a strong graphic t-shirt range. The Orangie, Steamers, Dockweiler, and Cali Bear graphics are California-rooted designs. Vivix also makes hats and accessories.
Hecho en Venice
Hecho en Venice — 'Made in Venice' — is as local as it gets. The Breakwater and OG tees and trucker hats are neighborhood pieces for surfers who call Venice home.
Florence Marine X
Florence Marine X is John John Florence's surf apparel brand — built with sustainable materials and ocean-conscious manufacturing. Technical rashguards and performance-focused surf clothing.
O'Neill and Rip Curl
Surf heritage brands covering rashguards, wetsuit jackets, and core surf clothing. Both brands have deep roots in the sport and bring performance fabrics to everyday wear.
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T-shirts · Shirts · Boardshorts · Shorts · Fleece & jackets · Rashguards & sun shirts · Hats
